"Each business (affairs) has its own special smell" - Gianni Rodari wrote. And not only a smell, but also color, form, image and name. In sum the «brand book». We live among signs and symbols. And the success in large measure depends on how well and promptly people can read or decode them.
The change of corporate style is the same thing or near so the set of facioplasty (corrective surgeries) – at the end of the process you have to familiarize everybody with new you.
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